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‘Ruralwear’ has been on the fashion radar for some time– ramped up during the pandemic thanks to urban dwellers swapping the city for the countryside. Bringing an edge to traditional country attire is being embraced by everyone – from millennials to perennials!

At its heart, country clothing is a technical product, built for purpose and built to last – the styles and detailing hardly change and many items can have their life repurposed or extended. Perhaps this is why The Queen is so comfortable in it.

This could also be due to there being a gentleness to country life, which means people don’t want things to change too quickly… items looking a little worn, even weather-beaten, is part of the country style.

Understanding the value of clothes, particularly those that stand the test of time, country clobber is one of the most environmental routes to getting dressed you can take.


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