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The apron – the humblest of garments – is a unisex workhorse. It isn’t aggressive, nor does it have military connotations. It’s simply useful. Its main purpose is to protect clothing from staining. The wearer can also keep things in its folds. 

Goff Courtney - Aprons - Betty Davis helping Spencer Tracey

The apron can be an identifier of class or trade. It can also add a touch of rustic or artisanal charm. They were particularly popular in the 1940s when materials were scarce – a small piece of fabric could add interest to an outfit. The simplicity of 1960s pinafore dresses mirrored the apron and in the 1970s apron coverings were borrowed for workwear, in particular the overalls bib.

It is interesting that aprons have reappeared as the world returns to the workplace post pandemic. Aprons are associated with ongoing labour, signifying works in progress, great or small. 

Here at GOFF COURTNEY, we feel aprons are ripe for reassessment and reconfiguration; adopting and adapting them into everyday wear – albeit with a tailored twist. 

Our collection features ‘Jacket Aprons’ – created from repurposed jackets and blazers, distilled into aprons or pinnys with the addition of vintage ribbon, woven or quilted ties. The results are modern, versatile statement pieces with storage for your everyday essentials – to wear over sweaters or tees or under cardigans and coats. Soft tailoring, in essence.


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