We Brits deliver style tribes like no other nation. What we can’t express in words we express in the clothes we wear. Never advocating dictatorial looks – GOFF COURTNEY’s evolving collection is a celebration of British style, eccentricity and individualism.
Life becomes a ‘style’ – resolving conformity versus deviance, to construct a way of dressing that mixes old-fashioned status symbols with personally contrived modern ideas of style.
borrowed from the boys
Mixing styles, ideas and finds – to create clothing solutions that enhance an attitude, a fantasy and an alternative femininity. Avoiding sexuality as a currency can be more fun… uniforms and utility wear are a particular influence – where the best is borrowed from the boys.
Idiosyncratic style, drawn from nostalgia, personal rebellion and what works on one’s body brings an interesting period of transition – after all, hanging on to one’s spirit of invention while surviving the ageing process and staying relevant requires battling away any security, along with daring and determination. We’re right behind you.
new sense of purpose
GOFF COURTNEY was established on the belief that garments can have more than one life by transforming them for new needs, to give them – and the wearer – a new sense of purpose.
Our USP is creating flexible, timeless pieces – for changeable climes, lifestyles – and waistlines!
– Focusing on ‘waist-up’ items because this is where we make the most impact, and enables people to remain comfortable in their favourite leggings, jeans or whatever else, while going through their day.
– Hybrids that blend tailoring and utilitywear, outerwear and knitwear – blurring the boundaries of formal/casual; town/country and home/office… working hard for modern living – from coffee shop to conference call; desk to dinner.
- Challenging traditional notions about gender and a certain size being fashionable, our predominantly size and gender-free designs are inclusive and empowering, making people feel strong, individual, unpredictable and part of something…
Neckwear – aka the scarf, stole, wrap, muffler or comforter – is one of the most versatile clothing categories in our wardrobe, keeping you warm or cool, providing comfort and cosiness, while adding a flattering line or pop of texture or colour. We are taking this staple accessory even further: splicing jackets into scarves, aprons and pinnys, plus capelet, bibs and gilets. Giving scarves a tailored edge or utilitarian detailing, along with hoods and pockets – resulting in compelling, versatile ‘armour’ for everyday demands.
Expressing yourself through what you wear can be empowering and emboldening, and it is this special quality of clothing that we aim to unlock with our uniquely wearable one-off pieces. New designs from the atelier are dropped on an ongoing basis.
Clothing De/Re Constructivist
The brainchild of Yvonne Goff Courtney – GOFF COURTNEY encapsulates my passion for British style in all its guises, from city tailoring and country tweeds to aristocratic and punk royalty. With boundaries blurring between work and play, town and country, home and office… GOFF COURTNEY’s hybrid, reworked ‘soft tailoring’ pieces provide the perfect armour for modern life.